The Strategy is Online Exposure!
Marketing your home begins by gathering the elements necessary to build a great online presence making your home an "online open house" available 24/7. Statistics show 87% buyers now
begin their home search online. With numbers like this, it's easy to decide where to focus our efforts.
The Berkshire Group Realtors has a remarkable web presence and uses it as part of the marketing mix to sell your home.
Give the buyers what they want...pictures.
You will see pictures of your home presented in it's best light online, everywhere.
Utilizing our company web site(s), Realtor.com, Yahoo.com, REcolorado.com and a variety of other
real estate portals, buyers will be able to see your home and compare it to the others on the market.
To you, this means more qualified buyers looking at your home. They have already seen it and now
they are indicating an interest that is much stronger than the normal "lookie lou!"
Virtual Tours top the list!
Buyers love online virtual tours and so do I! By spending extra effort we can produce a great
virtual tour that will also be seen on the real estate portals. This extra feature many times moves
your home to the "head of the list" on Realtor.com, because most buyer prospects will ONLY look
at homes WITH a virtual tour. Once again, I recognize the importance of virtual tours and I will do a virtual tour for your home.
Personal Web site for your home
Considering the demand for information on your home, I now do an entire web site devoted
entirely to your home. It's a 17 page site the includes pictures, the floor plan, links to the virtual
tour, state required addendums, tax info, the down-load able color brochure (the same one that goes in your home and
a map of the neighborhood.
Your web site will have a unique URL, probably your street address, so it can be easily found and remembered.
If you would like to see a sample of the site, 
click here.
Obviously a site like this one has so much information, it will answer a buyer's questions and encourage
more activity on your home.
These are just a few of the highlights of my marketing plan. Staying ahead of the competition
is what keeps our homes selling. If you want the inside track on the rest of the marketing plan,
let's talk. I welcome your call.
Larry D. McGee
Staging